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romain aubert
We don’t care about personas I was working on defining positioning and messaging for a product. The team and I thought we needed to understand who our personas were in order to Nov 3, 2019 Marketing
We don’t care about personas Nov 3, 2019 Marketing I was working on defining positioning and messaging for a product. The team and I thought we needed to understand who our personas were in order to Comments on Google’s blog post: “Building a more private web” or how Google wants to keep controlling the web Sep 24, 2019 Privacy Comments on Google’s blog post: “Building a more private web” or how Google wants to keep controlling the web Replacing Facebook with newsletters May 20, 2019 Community & Marketing I replaced Facebook with newsletters — including this one — and also many others tiny newsletters (i.e. some Now May 19, 2019 You: “hey Romain, what are you doing these days?” I: run global acquisition campaigns for a B2B platform; create a strategy to grow lead Portugal Startup Ecosystem Mar 11, 2019 Startup Ecosystem I just spent 9 weeks in Lisbon for a coding boot camp. First time I went to Lisbon was for Web Summit a few years ago. My takeaway from that first Iran Startup Ecosystem Jan 11, 2019 Startup Ecosystem I was in Tehran last month to visit a friend and had the chance to connect with people involved in the startup ecosystem. Below are bits and bolts What’s a community for? Dec 13, 2018 Community & Marketing Saul Alinsky addressing a crowd, photographer unknown As part of my work for a global startup community, I got to think about what a community is Daphni VC’s newsletter editorial on communities Nov 13, 2018 Community & Marketing This comment was written for Daphni’s newsletter editorial. Searches for the term “community How to put your expertise in a box and sell it Oct 13, 2018 Community & Marketing At RISE Conf in Hong Kong, Gary Vaynerchuk was asked: “How do you make a living off your passion?” The answer from the marketing mogul was France Blockchain Ecosystem May 20, 2018 Startup Ecosystem In April 2018, I was in Paris for a serie of events about blockchain and put together this non-exhaustive list of startups, ICOs, conferences, VCs, Don’t Let Your Browser Suck Up All Your Data Apr 3, 2018 Privacy In the aftermath of Facebook’s Cambridge Analytica scandal, now might be a good time to take care of the data that is being harvested thru your 25 quotes from Startup Communities by Brad Feld Mar 11, 2018 Community Below are quotes from Brad Feld’s book: Startup Community. This book tells the account of how seed accelerator Techstars community started. Feld is How to build a community at 33,000 feet in 80 hours Jun 16, 2017 Community & Marketing A few weeks ago, I got on a A380 from Hong Kong to London with 31 other people: developers, designers, and other entrepreneurs. We did a hackathon WhatsApp chose convenience over privacy, here’s how you can fix this Feb 19, 2017 Privacy A few weeks ago, The Guardian reported on a so-called WhatsApp “backdoor.” This brought a flurry of high profile security experts into the Op-ed in Belgian newspaper Knack Jan 17, 2017 Privacy Why I Told My Friends To Stop Using WhatsApp and Telegram Jan 9, 2017 Privacy Even with end-to-end encryption Big Brother is still in your phone: metadata 6 min read This morning I told my friends to stop using WhatsApp and From Corporate to Startups Mar 10, 2016 6 min read I studied at a British university, where most of us had been lured with City boys’ tales and the prospect of an overblown career in