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Marketing

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We don’t care about personas Nov 3, 2019 Marketing I was working on defining positioning and messaging for a product. The team and I thought we needed to understand who our personas were in order to Replacing Facebook with newsletters May 20, 2019 Community & Marketing I replaced Facebook with newsletters — including this one — and also many others tiny newsletters (i.e. some What’s a community for? Dec 13, 2018 Community & Marketing Saul Alinsky addressing a crowd, photographer unknown As part of my work for a global startup community, I got to think about what a community is Daphni VC’s newsletter editorial on communities Nov 13, 2018 Community & Marketing This comment was written for Daphni’s newsletter editorial. Searches for the term “community How to put your expertise in a box and sell it Oct 13, 2018 Community & Marketing At RISE Conf in Hong Kong, Gary Vaynerchuk was asked: “How do you make a living off your passion?” The answer from the marketing mogul was How to build a community at 33,000 feet in 80 hours Jun 16, 2017 Community & Marketing A few weeks ago, I got on a A380 from Hong Kong to London with 31 other people: developers, designers, and other entrepreneurs. We did a hackathon